Bringing you style in multiple ways, DURAGHENNI is not only an alias but also a brand. DURAGHENNI is a promotion and selling brand for the music of artist/instrumentalist Tino and his clothing line, BEAMS, which centers itself around de-stigmatizing mental illness + self deprecation among black youth.
More than just a clothing line. Black people are undoubtedly the most undiagnosed and ignored in America in terms of mental illness. The media does not acknowledge this and instead feeds into stereotypes. We as black people feel compelled to hold our emotion in check, leading to issues with depression and self - hate. As someone who’s experienced (and is still dealing with) his own issues, I feel the urge to encourage my own to find the beauty in life and themselves. When I look around my community, when I look at my baby sister, the skin that covers the entirety of my body, the brown skin girl struggling to love her complexion, the darkskin boy wishing he had lighter tone, I see something worth loving. From the heart, this is a work that I hope sends the message.